{"title":"Accessories","description":"\u003cp\u003eComplete your little one's look with our range of accessories. From cosy beanies and personalised towels to soft comforters and custom engraved bamboo boards — the perfect finishing touch or gift.\u003c\/p\u003e","products":[{"product_id":"personalised-towel","title":"Personalised Towel","description":"\u003cp\u003e\u003cspan\u003e🤍 \u003c\/span\u003e\u003cspan\u003ePersonalised Embroidered Towels\u003c\/span\u003e\u003cspan\u003e 🤍\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAdd a special touch to bath time, beach days, or swimming lessons with a towel that’s made just for them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSoft, absorbent, and beautifully embroidered with your choice of name or initials, our personalised towels are as practical as they are meaningful. 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Just practical design made for real families. 🫶🏼\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDimensions:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Width: 81.3cm\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Depth: 87.1cm\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Height: 74.4cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eImportant Information:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e🤍 Bean bags are shipped \u003c\/span\u003e\u003cspan\u003eunfilled\u003c\/span\u003e\u003cspan\u003e to help keep postage costs down.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e🤍 We recommend approximately \u003c\/span\u003e\u003cspan\u003e4 × 100L bags of bean bag filling\u003c\/span\u003e\u003cspan\u003e, however you can add more or less depending on how firm you’d like your bean bag.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e🤍 Available in a beautiful range of Teddy Fleece and Corduroy colours.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e🤍 FREE personalised embroidery included.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA cosy seat they’ll love now, with plenty of room to grow into for years to come. 🤍\u003c\/span\u003e\u003c\/p\u003e","brand":"The Wild Lee \u0026 Co","offers":[{"title":"Purple Fleece","offer_id":47882337321147,"sku":"47882337288379_PurpleFleece26E78","price":115.0,"currency_code":"AUD","in_stock":false},{"title":"Pink Corduroy","offer_id":47882337353915,"sku":"47882337288379_PinkCorduroy327BC","price":115.0,"currency_code":"AUD","in_stock":false},{"title":"Blue Fleece","offer_id":47882337386683,"sku":"47882337288379_BlueFleece_E52EC","price":115.0,"currency_code":"AUD","in_stock":false},{"title":"Beige Corduroy","offer_id":47882337419451,"sku":"47882337288379_BeigeCorduroE5799","price":115.0,"currency_code":"AUD","in_stock":true},{"title":"Grey Corduroy","offer_id":48331898388667,"sku":"478823372883_3225","price":115.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/5361\/4011\/files\/9518BA7D-E256-4E2C-81C5-4696EDAA95CA.jpg?v=1784159736"},{"product_id":"classic-textured-knitted-blanket","title":"🤍 Classic Textured Knitted Blanket 🤍","description":"\u003cp\u003e\u003cspan\u003e🤍 \u003c\/span\u003e\u003cspan\u003eClassic Textured Knitted Blanket\u003c\/span\u003e\u003cspan\u003e 🤍\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA timeless essential for every little one.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBeautifully soft, breathable, and made for everyday moments, our \u003c\/span\u003e\u003cspan\u003eClassic Textured Knitted Blanket\u003c\/span\u003e\u003cspan\u003e is designed to keep your baby cosy through every season. 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soft knitted fabric, our Classic Knitted Newborn Set is made for those unforgettable first moments you’ll treasure forever.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for hospital announcements, coming home outfits, newborn photos, baby showers, or a heartfelt gift for a growing family.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSet Includes:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e🤍 Knitted Jumper\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e🤍 Pom Pom Beanie\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e🤍 Matching Booties\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✨ Soft premium knitted fabric\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✨ Gentle on delicate newborn skin\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✨ Comfortable and breathable\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✨ Timeless heirloom-inspired design\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✨ Perfect for hospital bags, baby showers, and keepsake photos\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✨ Available in beautiful neutral and pastel shades\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA beautiful first outfit, made to be cherished for years to come. 🤍\u003c\/span\u003e\u003c\/p\u003e","brand":"The Wild Lee \u0026 Co","offers":[{"title":"Brown \/ Newborn","offer_id":48044827246779,"sku":null,"price":75.0,"currency_code":"AUD","in_stock":false},{"title":"Dusty Pink \/ Newborn","offer_id":48044827279547,"sku":null,"price":75.0,"currency_code":"AUD","in_stock":true},{"title":"Teal \/ Newborn","offer_id":48044827312315,"sku":null,"price":75.0,"currency_code":"AUD","in_stock":true},{"title":"White \/ Newborn","offer_id":48044827345083,"sku":null,"price":75.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/5361\/4011\/files\/17.png?v=1783034300"},{"product_id":"classic-knitted-newborn-set-copy","title":"Ruffle Knitted Newborn Set🤍","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:498f96d5-cbc5-4073-bfca-77017d15b204-4\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:498f96d5-cbc5-4073-bfca-77017d15b204-4\" data-turn-id-container=\"request-WEB:498f96d5-cbc5-4073-bfca-77017d15b204-4\" data-testid=\"conversation-turn-10\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"ad213e78-1410-48ef-8ab7-0049b2f266d9\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003ch3 data-section-id=\"1rclhdl\" data-start=\"850\" data-end=\"883\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan\u003e🤍 \u003c\/span\u003e\u003cspan\u003eRuffle Knitted Newborn Set\u003c\/span\u003e\u003cspan\u003e 🤍\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\n\u003cp\u003e\u003cspan\u003eSweet, timeless, and made for life’s most precious moments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur Ruffle Knitted Newborn Set features delicate ruffle detailing and beautifully soft knitted fabric to keep your newest little love cosy, comfortable, and picture-perfect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for newborn photos, coming home outfits, birth announcements, baby showers, or a thoughtful gift that will be treasured forever.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSet Includes:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e🤍 Ruffle Knitted Romper\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e🤍 Matching Top Knot Headband\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e🤍 Matching Booties\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✨ Soft premium knitted fabric\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✨ Delicate ruffle detailing\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✨ Gentle on delicate newborn skin\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✨ Comfortable and breathable fit\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✨ Perfect for announcements, baby showers, and keepsake photos\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e✨ Available in beautiful neutral and pastel shades\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA beautiful little keepsake made for your newest adventure. 🤍\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Wild Lee \u0026 Co","offers":[{"title":"Dusty Pink \/ Newborn","offer_id":48044827476155,"sku":null,"price":75.0,"currency_code":"AUD","in_stock":true},{"title":"White \/ Newborn","offer_id":48044827541691,"sku":null,"price":75.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/5361\/4011\/files\/16.png?v=1783034291"},{"product_id":"wild-pom-pom-beanie","title":"Wild Pom Pom Beanie","description":"\u003cp\u003e\u003cspan\u003eKeep little heads warm in style with our \u003c\/span\u003e\u003cspan\u003eWild Pom Pom Beanie\u003c\/span\u003e\u003cspan\u003e. Crafted from an ultra-soft, stretchy ribbed knit and finished with a luxuriously fluffy faux fur pom pom, it’s the perfect everyday accessory for the cooler months.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for comfort and warmth without compromising on style, these timeless beanies pair effortlessly with every outfit. Whether you’re heading to the park, exploring the outdoors or simply keeping cosy on chilly mornings, this beanie is a must-have winter staple.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Soft, stretchy ribbed knit for a comfortable fit\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Fluffy faux fur pom pom\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Warm, lightweight and breathable\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Fold-over cuff for a classic look\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Available in six timeless colours: Baby Blue, Cream, Pink, Black, Grey \u0026amp; Beige\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Perfect for everyday wear and gifting\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe perfect finishing touch for every little adventurer. 🤍\u003c\/span\u003e\u003c\/p\u003e","brand":"The Wild Lee \u0026 Co","offers":[{"title":"Baby Blue","offer_id":48056595251387,"sku":null,"price":25.0,"currency_code":"AUD","in_stock":true},{"title":"Baby Pink","offer_id":48056595284155,"sku":null,"price":25.0,"currency_code":"AUD","in_stock":true},{"title":"Cream","offer_id":48056595316923,"sku":null,"price":25.0,"currency_code":"AUD","in_stock":true},{"title":"Grey","offer_id":48056595349691,"sku":null,"price":25.0,"currency_code":"AUD","in_stock":true},{"title":"Brown","offer_id":48056595382459,"sku":null,"price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/5361\/4011\/files\/B7E13C11-3B2A-4CD4-B38C-B5F85AA66FF2.jpg?v=1783982166"},{"product_id":"wild-pom-pom-beanie-mum-women","title":"The Wild Mum Pom Pom Beanie","description":"\u003cp\u003e\u003cspan\u003eWild Pom Pom Beanie – Mum\/Women\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStay warm without compromising on style. Our \u003c\/span\u003e\u003cspan\u003eWild Pom Pom Beanie\u003c\/span\u003e\u003cspan\u003e is the perfect cold-weather essential, featuring a beautifully textured cable knit, a soft ribbed cuff, and a luxe oversized pom pom for the perfect finishing touch. Designed with comfort and versatility in mind, it’s the beanie you’ll reach for all winter long.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you’re doing the school run, heading to the markets, or enjoying a crisp country morning, this timeless beanie pairs effortlessly with any outfit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSoft, cosy knit for all-day comfort\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClassic cable knit design\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStretch fit – one size fits most women\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePlush faux fur pom pom\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFold-over ribbed cuff for extra warmth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvailable in: Beige, Blush, White, Black \u0026amp; Grey\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e🤍 \u003c\/span\u003e\u003cspan\u003eThe perfect everyday winter staple for every Wild mum.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Wild Lee \u0026 Co","offers":[{"title":"White","offer_id":48056596496571,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":true},{"title":"Black","offer_id":48056596529339,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":true},{"title":"Beige","offer_id":48056596562107,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":true},{"title":"Dusty Pink","offer_id":48056596594875,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":true},{"title":"Grey","offer_id":48056596627643,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/5361\/4011\/files\/8301070F-6A58-4230-8F3A-21A899CDCE05.jpg?v=1783982166"},{"product_id":"the-wild-dad-beanie","title":"The Wild Dad Beanie","description":"\u003cp\u003e\u003cspan\u003eThe Wild Dad Beanie\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSimple, timeless, and made for everyday wear. 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